Face Files: Brands, the rivals

***First of all let me apologize to those waiting for the blog on Wednesday. I think I am going to have to move my updates to Friday’s, mainly because that just makes the most sense in time management. And I also need to apologize for those expecting a cute hand reaching for my beauty products. That cute hand is currently attached to a cough-attack child, which to fair is why I decided to push back this blog post to a couple days. -end of house keeping. ***

Base is the exact same as usual. Eyeshadow: Viseart Dark mattes palette & ABH Master Palette by Mario, Highlight: Becca Shimmering Skin Perfector Pressed Powder in Champagne Pop; Contour: Benefit Hula; Blush: Lanôme in some shade…will update soon.


Marketing is branding and branding is marketing, both of these concepts do not come without the other. The makeup industry is no virgin when it comes to brand recognition. Some makeup companies use their products to lure you in while others will have a celebrity’s face or name plastered all over it to get you to buy whatever products they are selling. In most cases, I rather purchase products that have a great reputation rather then focus on the name of the celebrity endorsing them. But every so often (every other product in my collection rather) has a celebrity or social media content creator behind it. I give to you the either most hated or loved brands on the internet: LIME CRIME and JEFREE STAR COSMETICS.


I haven’t tried everything in both lines and mainly stuck to liquid lipsticks in the Jeffree Star Cosmetics brand, but I’ll tell you this about them: everything I’ve tried is top of the line (well except for Jeffree’s lip scrub…don’t buy it, it’s pretty much a DYI project you can make at home with sugar, olive oil and essential oil). I would like to focus on the product itself but I feel like I cannot introduce both of these brands without talking about the drama. Scroll down if you don’t care for drama and just want to hear about their products. I won’t judge you if you do…


To start with both brand owners hate each other. Each time a controversy comes up each brand owner will take the time to rub it in the other’s face on their social media platforms (Instagram). Both acts are pretty childish but at the same time entertaining: I love me some drama and pettiness.

Secondly, and most alarming of both brands: Lime Crime’s Doe Deere owner has been criticized for wearing a Hitler costume and posting it on her live journal blog (idiot). Jeffree Star has been criticized for making racist remarks in a weird comedy skit found on YouTube (idiot). Both of these actions happened WAY before they had any fame. It could also be proof of their true feelings but it also happened in the past when most of us still thought that wearing culturally appropriated customs and racial humour was an acceptable thing. Nowadays..not so much.

Thirdly: Lime Crime has had issues with security on their website where many got hacked and lost hundreds of dollars. Their response to this was mediocre at best.The issue has been resolved and I haven’t heard anything since. It was great example on how consumers never take the time to read the fine print while pinpointing the risks associated with shopping online. Plus, it laid the framework on how to deal with a hacking catastrophe, if you’re a company. I think there may have been an apology issued but they mostly buried the incident with more product launches. They survived it, even though thousands of customers lost their confidence in them (momentarily, I think) and they are no longer sponsored by many YouTube Beauty Gurus (none that I follow at least). This still gave them a bad reputation and many people I know still won’t buy from them.

Lastly: Jeffree Star has been criticized for smoking too much weed and broadcasting it on EVERY social media platform he is on. I am on the fence on this one. I think a lot of his followers are younger but at the same time, I don’t believe in censoring people.This act will be legalized very soon and should never have been illegal in the first place (IMHO). I do feel like he should be opening up the conversation of the effects of drugs and alcohol on developing brains, which I am sure many of his audience are going through at the moment….


The second point has made me stop to think about continuing to support these brands. Those are very serious issues to me but I feel, if I remove myself from ever purchasing from them, I should probably should stop buying clothes, makeup, hair products, beauty products and probably food. Racism is something that is found in all aspects of our society, including who we purchase from. It is overwhelming and sometimes makes me just want to give up living in society and move to the mountains, become that cat mountain lady I envision myself in becoming. Buuuuut…that’s unrealistic. I am to invested in this society. In a way, having this surface can be a good thing. It opens up discussion on our consumer power, do we actually have it? Can it be used correctly? Both answers may be developed in other blog posts. The more we talk about our socialized hate, prejudice and just plain ignorance, the more we grow as a society.


Anyways, let’s talk about the makeup. Let’s talk about the stars of each brand’s product lines: the liquid lipsticks. If I had to choose between Lime Crime or Jeffree Star Cosmetics, Jeffree Star’s liquid lipsticks would win. They are just so fucking wearable! The formula is very light and comfortable for a true matte liquid lipstick. It lasts a good long time, even when eating a messy meal…which 90% of the time, I eat messy meals, a main reason I try and avoid white t-shirts. I have mostly nudes in Jeffree Star’s liquid lipstick, some shades that look great on me (Mannequin, not pictured but is my absolute favourite to wear) and others that just look like white paint on me. (Let me know if you want a proper guide on wearing the right shade for you…I think I can help in that department).


Lime Crime liquid lipsticks come in as a close second when it comes to wearing them. They are a pinch more drying than Jeffree Star Cosmetic’s. I have more fun colours in Lime Crime’s liquid lipsticks (pictured above). I used to have more but gave them to a Queen I know (again, too much white in the formula which washed me out completely). I love the colours I own but have just recently ordered more in more wearable colours so I reach for them more often. I just don’t often feel like having purple lips when I am at work, you know?



Lime Crime’s Venus eyeshadow palettes. I am sorry these product are kinda dirty. I tried cleaning them but what is done is done. At least it is an honest portrayal that these eyeshadows have a bit of kick back. If that bothers you, then invest in Viseart eyeshadows, since those are the only eyeshadows I’ve ever used that do not have ANY quick back to them. Besides having some fallout, these eyeshadows are fantastic. I feel both palettes have a good mixture of wearable and fun colours. Unlike Jeffree Star Cosmetic’s palette (which I don’t feel the need to have) these palettes can create every day looks to edgy fun looks. Recommend. HARD RECOMMEND. The formula is very blendable – buttery and the best part? When you blend and blend and blend them, they retain their pigment which is strong. A little goes a long way with these eyeshadows.

The product in the middle is an eyeshadow brightener. It is no longer sold by lime crime. Why am I even mentioning it? Because I think, in my opinion, they made a mistake in discontinuing this product. It’s a makeup base and best used if you are going to cut your crease and you want that shadow you’re using to POP. Have pastels in your collection? Pairing it up with this will make those pastels BRIGHTER. I haven’t seen anything like it in the market. Of course you can use a white eye crayon but this one is a little more malleable. You can use it with a small eye brush and really get precise with your application. It’s a shame that they don’t sell it anymore. If they did, I would demand you get it for fun looks.

Both product lines are listed as cruelty-free and vegan…but not without controversy which I didn’t want to get into…just now.

Let me know if you boycott either of these brands in the comment below!





Face Files: A quick TUT on Conealer.

Face Files: A quick TUT on Conealer.

This post was a little difficult to post, not because of the nature of the blog post but because of the imperfections of my face. I have a bigger nose, bumps on my skin and the fine hair on my face is dark like my soul (just kidding). I would like to explore these feelings, feelings of imperfections, in a later post. I know that I am not the standard beauty. That’s okay. But at the same time it’s not. The beauty world is obsessed with perfection. Even the different/other must be perfect if working in the beauty industry. This will be my first mention on exploring the imperfection but it won’t be the last. I want to dive deeper later, it’s my soft warning for something more serious…in the future…but for now, let’s just focus on how to conceal and brighten your face with some makeup tricks.


This is my face with next to no makeup on it with less than 6 hours of sleep. (Thank-you offspring.) My face is primed and has its first coat of foundation already in place.


I usually start my concealing routine with Benefit’s ERASE PASTE in the lightest shade.


I tend to focus the product on the inner corners of my eyes since I find this is where I get the darkest circles. But focus where you feel you need the most concealing…img_8209

Blend in with a beauty blender like sponge, this is actually a Quo sponge that is a great dupe to the beauty blender; if you’re feeling lazy use your ring finger. ALWAYS USE YOUR RING FINGER WHEN TOUCHING YOUR EYES. It’s the weakest and will keep you from breaking skin and causing wrinkles.

Okay I know it looks like nothing has happened but this is why I do the next step. If I had had more sleep, I usually can get away with leaving it here but alas, I couldn’t on this day. On to the next step.


I use Urban Decay’s Naked Skin Weightless Complete Coverage concealer (longest name ever) to complete the highlighting routine with concealer. img_8217

This is where you make triangles. I sorta make triangles. I tend to focus most of the product on the inner portion of my face and fan it out as it gets to the outer portion of my face.


Blend it out again using your favourite blending utensil. I don’t advice using your finger in this step. You can for the inner corner of the eye (I often do when I already have eyeshadow on). But really,  you want to focus on blending in the concealer and working it into the skin completely.


Now let’s bake. Shiseido translucent loose powder is a game changer. It has a very different texture from most translucent powders. Dare I say it feels a little wet? Slippery like silicon but without the ick factor (if you’ve read, Face Files: the base, you’ll know I can’t handle silicon textures). It’s a great translucent powder. Pricey but great and I think it might last me a while. I will confirm if it becomes cost effective.

I load it on with my sponge over my concealer. This day I was feeling extra so I loaded it on places where I didn’t want my foundation to budge. Did you know that baking actually heats up parts of your face bake? It basically cooks the product so it sets into place and helps it stay in place all day long.


And this is what concealing can do for you. A brighter more awake looking you, even though you probably still need all the coffee in the world to keep you going. I am okay with faking it for the day. Hope you enjoyed the quick TUT. xo


Face Files: Foundation



Primer: Burberry Luminous Skin Base No.1; Foundation: Lancôme Bienfait Tienté BB cream in fair/light; Eyebrow: Lancôme, Le Crayon Poudre in Brown; Mac: Paint Pot in Painterly; Mascara: Diorshow Overcurl Mascara; Highlight and Contour: Tarte Pro Glow; Blush:Lise Watier Blush Fondant Supreme in Naturel; Liquid Lipstick: Huda Beauty Liquid Matte Lipstick in Trendsetter 


Foundations are the basis to most looks and I am always surprised when I find out that some women don’t ever wear it. But then I remember that I didn’t start wearing foundation until my late twenties. Before then, all the foundations that I tried were cakey, they just clinged to dry patches and did nothing to help with my other makeup. It wasn’t until I got a handle on my skincare and did some experimenting with foundations (drugstore and high-end) that I found what worked for me. So yes, I had to find a way to improve my skin before finding the love and the love was hard to find. It took figuring out ways to improve my skin without makeup to want to try out foundations. Some may think it’s crazy to mask skin that doesn’t need foundation and I just say: well you haven’t tried the right foundation. Having the right foundation to a makeup look can really just take your makeup to a 7 to a 10. Product blends better and the face really becomes a canvas for your eyes and lips to pop. But at the same time it’s about being realistic to what foundation can actually do to your skin. I’ve accepted my pores. Reluctantly but I’ve accepted them.

So now that I’ve convinced everyone to start wearing foundation, let’s talk about a few that I’ve encountered on my journey, some good, some horrible, all high end. I feel I have to apologize in advance: I am sorry…I have issues with drugstore foundations, either they sit weird on my skin or the colour match is next to impossible to find. But I will go on a hunt for things to recommend in the future.


Let’s go clockwise as we usually do.

Lancôme, Bienfait Teinté BB: I just bought this BB cream but I’ve been eyeing it up for a couple months now. I’d seriously go and swatch it and dab it onto my skin every time I walked into the Beauty Boutique at Shoppers Drugmart. I’ve been on the search for a BB cream ever since Stila discontinued their colour matching BB Cream (I will never forgive you Stila). The thing that I like about BB Creams is that they are great for the winter. They provide added moisuture with a bit of colour. I am still testing this out but I am enjoying how it blends into my skin and makes it feel. By the end of the day, even with a  good primer, there is nothing left but that’s what I expect from a BB Cream. A week ago, I even forgot I wore makeup and fell asleep without washing my face. Oops. BB’s are that easy and this one has enough coverage to tone out my skin tone and blur out my pores to an acceptable amount. It doesn’t last the whole day, yes but I feel by the time work is done and I get home, I kinda don’t care anymore…anyone else?


Chanel, Les Beiges Healthy Glow Foundation: I bought this foundation over the summer time and after buying it I watched three youtube videos reviewing it. Two out of three hated this foundation. I decided to keep it and try it out anyhow. From day one I’ve had mixed feelings about this foundation. It’s best applied with your fingers since…well to be perfectly honest, I don’t know why. You can blend it with a sponge/makeup brush but I feel it gives the best finish with finger application. For me, that’s a plus: it’s faster than an ordinary foundation and it gives more coverage than a BB cream. It has medium coverage but does an amazing job covering up my pores, especially the one’s on my nose. On me, it doesn’t cling to any dry patches and sits well on the skin. One of the youtubers that reviewed it had really dry skin and that was her complaint. So far, it acts like a great foundation…until midway of its wear. By the end of the day, it breaks up like sheets of ice in early spring. I feel like the healthy glow part comes from the oily mess it makes of my skin. Now, okay, I may be exaggerating but at the end of the day, I am happy to wash it off. I’ll continue to use it since it is easy to apply and does look lovely during it’s first hours of wear…but I’ll only put it on when I am just going to be out of the house for a couple of hours and don’t need to look as put together throughout the day. Ironic isn’t it? The brand that embodies women just being effortless, flawless and just put together delivers a foundation that kinda makes you into a hot mess at the end of the day. THE TRUTH COMES OUT.


Lise Watier, Luminous Foundation (second skin): Alright, this foundation is lightweight has medium coverage and has the nickname of second skin. It’s BEAUTIFUL. It has a cult like following (not unheard of when it comes to her foundations). If I wasn’t obsessed with my current foundation I would be using this one daily. I will always have this one on hand. I am just really into foundations that you can’t feel you know? The coverage doesn’t compare to Clinique’s Beyond Perfecting Foundation but that’s a full matte coverage foundation. This one isn’t exactly full matte but isn’t dewy either, it’s in the middle and it is definitely not full coverage. It’s perfect for the daily routine if you aren’t feeling extra.


Clinique, Even Better: I think this foundation will be my go-to in the summer. It has SPF 15 in it and apparently it’s suppose to improve the look of your skin. I’ve used it a handful of time since my lovely girlfriend pointed out that the colour match was slightly off. Naturally that made me self-conscious when wearing it. After the comment it took me a while to reach for it but I just recently did and loved the feel of it. Have you noticed I am all about how the foundation feels? It glides on nicely and blends into the skin like a foundation should. It feels like a hybrid between a BB cream and foundation. It has more coverage but feels nourishing as well. So if you’re looking for something that covers, nourishes and you can’t feel throughout the day, I would recommend checking this out but maybe make sure you pick up the right colour…


Bobbi Brown, Skin Foundation Stick: THIS IS THE BOMB. It colour corrects as you blend it in so if you get the right shade range there is no way this will not match your skin. It is build able so you can wear it sheer to full coverage. YOU CANNOT FEEL IT ON YOUR SKIN. It stays in place even during hot summer days. It does not cling to dry skin. The one thing I will say is that you NEED a sponge (either the beauty blender or something like it) to blend it in. The description on Sephora says that it blends easily but…that’s a lie, you do need to work it into your skin. With a damp sponge it will melt into your skin so it’s still a win. I love this foundation stick. It’s the original. Not sure if it’s still the best since I’ve heard so much about the Hourglass stick foundation but I haven’t tried that one yet. This is a great foundation and I have no problems with it.


Aaaaand those are some of my favourite foundations. I am sure I’ll always be on the lookout for other foundations to try and maybe fall in love with. For the next blog post I am doing a little tutorial on concealer so the format will be a little different. Just a warning! I need to shake things up! Also I have a couple exciting things in the works so please stay tuned.

Now tell me, do you wear foundation? Why or why not? Let me know down below! And don’t forget to start with a good primer, feel free to check out FACE FILES: the base to see some primers that I’ve used.



Face Files: the base


Primer: Burberry Luminous Fluid Base; Foundation: Chanel Les Beige Healthy Glow Foundation; Mascara: Diorshow Iconic Overcurl Mascara; Eyeshadow: Master Palette (Anastasia Beverly Hills); Highlight: Laura Mercier radiance baked highlight;  Blush: Lanôme Subtle Sheer Blush; Contour: Benefit Hoola Bronzer; Eyebrow: Lancôme Le Crayon Poudre

Work days, school days, lazy days. We all have those days when you simply do not have time nor energy to do full glam. On these days a great primer is ESSENTIAL. A primer has a couple uses: it allows for your foundation to go on smoother, it can control oil, it minimizes pores and it can give you a glow. I’ve been on the hunt to find a primer that does all of theses things. It is illusive. But I will settle for a primer that allows for smoother application, works to keep my foundation in place and minimizes my pores. Getting the glow can happen with a highlighter and oil control is sometimes a tricky beast (more on why later).


Let’s start with the one that is empty and go clockwise from there.

Hourglass, Veil Mineral Primer: This was the first primer I ever used. I bought it about 4 years ago and it fully ran out a year and a half ago and I’ve been scrapping it’s sides ever since. This primer has a silicone texture but it doesn’t pill when you work it into the skin. It is extremely pricey but considering the amount of time it lasted it became cost effective. I felt it reduced redness, minimized pores and worked it’s little butt off for my foundation. But I haven’t repurchased. Why haven’t I? I can’t get over the silicone feel. It is one of the best primers I’ve ever used but touching it just gives me the ick factor that I just can’t overcome. So the hunt started.


Mac, Painterly Pro Longwear Paint Pot: I wasn’t sure if I wanted to include an eye primer since I am mostly focusing on face primers but I just cannot do a post on primers and not mention the Mac Paint Pot. I’ve used a couple eye primers and perhaps one day I will focus on them solely but I’ll just quickly say: this one is the best. It dries down quickly so you do not need to set it. It makes your eyeshadow last until the moment you remove it. But above all else it can be the base to your eyeshadows or part of your eye look. They have a full range of colours so you can play around with how you want to use it. It’s good. It’s really good.


Burberry, Luminous Fluid Base in No. 1: I’ve been using this product for a couple weeks now. It gives a great glow and helps to minimize pores, somewhat. I would say it helps with making my foundation last longer than without a primer. It does give the face a radiant glow that makes me feel very sophisticated. It does what it is marketed to do. It makes your foundation last hours and illuminates you from underneath it. It does not exaggerate any imperfections either as some luminating primers sometimes do. But what I truly enjoy about this primer is that it not only gives your face a nice glow, I feel like it adds a little moisture as well. During the winter months, in Southern Alberta, that helps. I will take all the moisture I can get this time of year. I would rate this my second favourite primer. It doesn’t help calm down the redness but it helps with combatting flakiness around my forehead and nose. Also, it’s not the best at minimizing pores but I can still see a difference against unprimed skin.I would recommend and may re-purchase it once it runs out.


Dr. Brandt, Pores No More Pore Refiner Primer: Dr. Brandt has a wide range in the Pores No More line. My pores are large, it’s a gene thing, there is not much I can do about it but I will never stop trying. So this line has always been intriguing to me. The line ranges from cleansers, serums, moisturizers and primers. This primer is the first and only product that has ever given me an allergic reaction. My skin isn’t sensitive. If it weren’t for my skin reacting to it, I would seriously be in love with this primer. It minimized the pores really well and controls oil like a dream. I feel primers make your foundations last longer when they can control your oil production better. Sadly, there was something else in this formula that just made my skin tingle and actually broke some skin on my nose. So I used up my little overpriced bottle and put it on the never purchase list in my brain.


Cover FX, Custome Blot Drops: This product isn’t exactly a primer but it has primer properties and it is something you put on before foundation (but you can re-apply it over top foundation as well) so I’ve included it in this post. It does not smooth out the skin. It does not minimize pores. What it does is eradicate oil and therefore keeps your foundation and concealer in place ALL. DAY. LONG. It virtually eliminates oil production throughout the day. It’s incredible. A little too incredible. I used this product with the Pores No More primer and it accelerated the reaction I got from it but I find if I use it every day it over dries my skin. I don’t think this product is necessary for everyday use but I tend to use it when I need my makeup to be bulletproof from dawn to dusk.  If you have oily skin, I would recommend checking it out.


Those are a few of the primers I’ve used. Believe it or not, that’s just scratching the surface of the world of primers. There are primers for every skin type since I am more on the oily side I’ve tended to stick to primers that have oil controlling properties. I think now that I am maturing and winter is giving my skin a run for my money, I will be checking out some moisturizing primers next and maybe some that claim to act like serums and help protect the skin against aging? Maybe. So stay tuned!


What have you tried? Let me know in the comments. Don’t forget to check-out Face Files: the stapes  and let me know what you reach for on a daily basis!